Pay Per Click Campaign Setup and Management

So, your website is ready. Now you need clients!
Search Engine Optimisation is efficient, but it takes at least 6 months to achieve any noteworthy ranking changes…
Social Media Management creates engagement, but seldom translates into immediate sales…

Pay Per Click (also known as PPC) adverts on Google Ads or Bing Ads are the fastest way to place information about your business at the top of search results pages. Since your potential customers will see your ads precisely when they are searching for what you offer, they will be more likely to convert into clients.
And the best part is you will only pay when they visit your website!

Paid advertising in search engines like Google and Bing, or on social networks like Facebook, Instagram, LinkedIn, Pinterest and even Snapchat, can yield immediate results for most businesses.

Why should Imaginet manage your PPC campaigns?

We provide a full service package, which covers all the stages required to maximize return on your advertising investment.

The benefits of Imaginet PPC services:

  • Landing page optimization
  • Comprehensive service
  • Expert advice
  • Managed campaigns
  • Customised ads
  • Budget control
  • Precise targeting
  • Analytics and reporting

 

Frequently Asked Questions

How does search engine PPC advertising work?

In a nutshell, you choose the keywords which trigger your ads, the audience to which the ads will be shown, and your bid: the price you will pay once your ad is clicked. Since the price of a keyword depends on its popularity, the higher you set your bid, the higher the chances are that your ad will be shown. You can select your audience and customise your ads based on geography, gender, age, level of income and many other factors.

Once the right person searches for your keywords, if your bid is high enough, your ad will be shown at the very top of the search results page, but you will ONLY be charged once the person CLICKS on your ad and visits your landing page!

How does social PPC advertising work?

Social PPC is very similar to search, except that instead of potential customers having to search for your keywords, your ads will be shown to specific audiences you choose. The main benefit of social PPC is that you can fine-tune your audience with great precision, which makes it possible to target very specific groups of people. For example, you could target females aged 20 to 35, who are engaged, live in Cape Town, speak Afrikaans, like cats, and are friends of people who liked your page.

Which type of PPC is right for you?

It depends on many factors: what you hope to achieve with your campaign, the products you would like to sell, the budget that you are willing to allocate, and more. Once we know your specific requirements, we will advise on the right solution for you.

How much will it cost?

Since each campaign is different, once you let us know your goals, target markets and budget, we will provide you with customised quote for your project.

In addition to the actual PPC spend, we will usually charge a once-off setup fee and monthly management fee, which can be a fixed amount or a percentage of your monthly spending.

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